Hotjar

Visual Analytics: Heatmaps & Recordings

Heatmaps (click, scroll, move) reveal which page areas attract the most attention—great for optimizing layouts or CTAs. Session recordings capture real user journeys—playback mouse moves, clicks, rage clicks, U‑turns, and errors—to diagnose friction and bugs. Smart filtering highlights sessions with rage clicks, U-turns, console errors, or specific referrers to focus on key issues.

🎙️ Qualitative Feedback: Surveys & Feedback Widgets On-site Surveys (including NPS, CSAT, CES) let you collect in-context user opinions to understand motivations and pain points. The real-time feedback widget gives visitors an easy way to submit comments, complete with brand customization and alert triggers.

📊 Funnels, Trends & Dashboards Funnels analyze conversion flows—including up to 10 steps—with recording playback aligned to drop-off points for precise issue insights. Trends track behavioral metrics over time and link directly to recordings and heatmaps for deeper understanding. Dashboards aggregate key metrics and insights—all tools can be visualized and shared.

🧩 Integrations & Event Targeting Events API & Integrations (Google Analytics, Zapier, Asana, Jira, Miro): target specific user actions (e.g., button clicks, form starts) for focused analysis. Filter consistency: Apply the same global filters across heatmaps, recordings, and surveys to streamline insights.

🔐 Privacy & Compliance Privacy-first tracking: auto-suppresses sensitive data (e.g., passwords, credit cards), with support for DNT, GDPR, CCPA, LGPD, and PCI. User controls: full ability to manage cookie settings, session exclusions, and data deletion—even manually locate and remove individual visitor records.

🛠️ Collaboration & Optimization Tools Highlights let you tag, categorize, and share key feedback snippets and session moments—great for cross-team alignment. Saved Segments & Filters help you revisit specific cohorts or behavior patterns with ease

Dynamic heatmap screenshots allow analysis of pop-ups and interactive elements by retaking heatmaps on demand.

⚙️ Plans & Accessibility Free Forever plan provides unlimited heatmaps with 365-day retention and core tools like recordings and feedback. Paid tiers (Plus, Business, and Scale) offer daily sessions, unlimited heatmaps, advanced filters, funnels, trends, interviews, SSO, dedicated support, audit logs, and more.

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